For photo prints it is fine, but photos are simultaneous with glossy texture. If you like glossy photo then this is not the photo paper you would get. The colors do not jump at you nor have sharp deferential qualities that glossy can produce. Printing plain texts without color might be too wasteful (costly) for matte paper. I considered Epson the best in paper qualities over Canon, HP, Kodak and others for the quality/price. I have switched to the Canon i960 and am still using Epson's paper. It is that versatile. I tend to use the harder to find Epson double-side matte paper.
I primarily use my printer to make prints of my digital pics. I cannot stress enough how much better they look on this paper.
High quality paper makes all the difference in the world when it comes to inkjet printing. I've tried quite a few different brands of paper, and I have fallen in love with the Epson line. The pictures turn out sharp, rich and clear.
The difference between matte and glassy paper is important to note. Glossy is exactly what it sounds like, it's shiny paper like the kind they use for your 5x7 prints. Matte paper is flat, not shiny. It doesn't reflect and is great for large pictures.
The only downside of the paper is that it does turn colors with time :-(. Epson says that if you keep them in an airtight package, say behind glass, they won't turn as quickly. Mine did in about a year and a half, but they were simply held in a stack, and not behind glass or in a sheet protector.
All that being said, it is good paper and my machines prints well on it. I do think, however, that the glossy paper may stand up to time better.
A CO-WORKER WHO IS ALSO A PROFESSIONAL PHOTOGRAPHER, INTRODUCED ME TO THIS PAPER:
Knowing I used many reams of paper in glossy prints but really liked matte, a co-worker told me of this matte finish ink jet paper and showed me a photo he had done. Wow! He had the Epson 890 like I did, so I had to run out and get some of this amazing paper. His daughter in the photo, was wearing a red dress and it was amazing in depth of color.
MY TEST SHOTS WERE PHENOMENAL:
I was not dissappointed in the results. Though I have used it only on a couple of shots (I consider my test shots), I was amazed at the crispness of the photo. Only time will tell how well it lasts. I plan to subject some to the ultimate test (for me) hung on my office wall without a frame. I'll write back and tell you how it did.
NO GLARE MEANS THE PICTURE JUMPS RIGHT OUT AT YOU:
What I particularly like about matte pictures is the lack of glare. You don't have to get the right angle to view it. Also there is almost a 3D effect since you don't see the surface of the paper to make it flat. That is really nice.
MATTE IS CHEAPER THAN GLOSSY:
Matte paper at 50 pages per sheet cost also about the same of 20 sheets of glossy paper.. That too is a good thing.
So in sum, if you do not require glossy paper for your application, save yourself a bundle of $$ and try this paper out. I was pleasantly surprised with the results; and it offers a great result with a low cost per page.
Usage: While not necessarily a superb choice for matte photos, this paper does work wonderfully for printing desktop publishing documents (such as greeting cards, calendars, brochures, and other items printed on card stock).
Quality: It's consistency doesn't really offer a matte photograph appearance, even though the glossy paper from Epson DOES offer a glossy appearance.
Color: I've noticed that some packages are off-white, slightly tan/beige/yellow rather than white. It's kind of hit-or-miss as to whether you get the white or the off-colored paper. I've gotten the off-colored paper 2 out of 7 purchases.
(I use the Stylus Photo 870 to print)
Note: It also is off-white, slightly tan/beige/yellow rather than white.
This stuff is incredible. It's honestly almost impossible to distinguish between prints made on this paper and the photo glossy paper and actual photographs. Incredible.
I've experienced no fading problems so far, and I treat my photos like any user would (ie: throw them on the desk and sorta forget about them until I clean).