Wow. This book changed. my. life. And NOT because it helped me catch a man. To the contrary.. it made me open my eyes and realize that I was treating having a man as the be-all end-all of my existence. It made me realize I needed to focus on MYSELF and making myself happy. And only after I loved myself and had a life of my own, would a man feel he could be with me.

She's a very smart woman. I recommend this book VERY much.

Argov goes beyond "the Rules" and dispenses some much-needed advice to a lot of women.

There is a fine line between being in the driver's seat and allowing the man to believe that he is. It is not so much a matter of being in control as it is a matter of achieving a workable dynamic between the sexes.

Argov delves into button-pushing and the things men do to test the mettle of women. Staying calm, cool, and collected is highly advisable, including in the board room at the office. Deep down most women know this, yet it can quickly go out the window when it seems that men "just don't get it", are tuning out, or are shutting down altogether as matters reach the meltdown stage.

The author spares nothing as she reveals the tactics of the male player. It is better to cringe your way through this section than to stay uninformed and vulnerable.

Argov's insights are empowering for women. Male players may not appreciate this, but for quality men that want workable relationships with women, it will ultimately benefit both sexes for women to digest and apply these premises.

This book is amazing. Once I read it, I passed it on to the other single women in my life. The techniques in this book really do work. I highly reccomend this book to anyone, i liked it so much that i plan to read it again.

This works, this works, this works!!!! It does manipulate people, but it makes the guy your dating do what he's supposed to be doing in the first place. In a world where men think they set the rules and have you waiting by the phone, this book is a bright shineing light! You don't have to apply all the books princples in the exact way the author chooses to express them, but these are guildlines, RULES! Stick to them and couple these rules with the famous "He's Just Not That Into You" book, and you'll be running the relationship show in no time! HOLLA

I admit I bought this book because it had a funny title and the reviews said it was worth it. I think for a woman who is confused about men, relationships, the way men act and maybe even herself - this is a prefect read. Its a bit over the top with its generalizations at times, say if you enjoy men who aren't uber-masculine. But I think overall it has some eye opening points.

While reading this book I discovered so many things about myself and at least ten things or you could call them mistakes I was making in the dating scene and always coming off super needy. I didn't even know I was doing it!!

This book is easy to read and matter of fact, its funny, truthful and gets down to the essence of personal power and holding your own in a relationship. Just buy it already, you'll be glad you did.

This book contains everything I've had to figure out for myself in 6 years of marriage - I wish I'd had it from day 1. It's not about manipulation and "trickery" to get a man to do things - it is about how to subtly show him with your actions when you are unhappy - or happy - with the way you're being treated, in a way that will get him to respond. It works. I've read other relationship books (Mars/Venus) that suggest you discuss everything, which is a prescription for antagonism and a bad relationship. This book teaches you to communicate with a man in a way that works - by not talking, nagging, or pleading. Get it.

I am a bit baffled that a MAN wrote that this book WORKED ON HIM. I can't believe it only got 4 stars. I have committed the cardinal sins described in this book. I've chased and chased and chased and he ran and ran and ran. This is an eye opener.
Most women are taught that "you can catch more flies with honey." by being the "good girl." Well, I'm not trying to catch flies. We're taught early on to slave over a stove for him, dress in sexy lingerie, take pole dancing classes, etc. ALL in the effort to keep a man. Don't do it ladies. Don't!!! Read this book, you can do all the rest AFTER he falls for you. A man will not fall for the prettiest woman if she gives him her ALL on the 2nd date.

This book is not really about being a "bitch"; it's about *not* being a doormat (see subtitle). Sherry's message is to value yourself, and to let your behavior flow naturally out of that. So many women, single and married alike, will bend over backwards for a man, put up with rude and inconsiderate behavior, and act like he is the center of her world. A woman who values herself--a "bitch"--doesn't live like that, which means her man will value her more. Sherry wants women to "get a life," stop catering to men, and let themselves be pursued. And she writes with a great sense of humor! Much of the book is tongue-in-cheek, like the "recipes," and she encourages readers to have a sense of humor as well. My favorite part is about a booty call, that a woman who leaves in the middle of the night to go see a man is only missing one thing: a sign on the top of her car that reads, "We Deliver"! This book is a fun read. I gave it 4 out of 5 stars, because 5 has to be life-changing for me. This isn't life-changing but it is definitely excellent. I also highly recommend "The Nice Girl Syndrome" by Beverly Engel. You'll want to read both books more than once.

For years, I always acted like a "nice" girl and wondered why guys used me, munipulated me, and overall treated me like a doormat. After reading this book, I understood the importance of "playing the game" to weed out the losers and find the man of my dreams.

The truth is, a guy who is really into a girl will go the extra mile and court her. And I learned how to protect myself by maintaining a certain amount of aloofness and confidence. Some girls learn this naturally, others like me have to read about it. : )

I think some of the negative reviews come from people who didn't read more than the title and the first few pages, or never had to deal with, or were mistreated by, a selfish guy. Maybe they already knew how to take care of themselves or knew what they were doing when it came to dating. I learned a lot about relationships, courting, and proper behavior from this book, and I am so grateful for it.

My friend was the one who recommended this book to me. She said, "everything I want to tell women is in here!" She has guys wrapped around her pinky, and her fiance is wonderful. They have a passionate, in-love relationship, and she got to that point because she knows how to handle herself and doesn't get attached to losers. She will only take the utmost respect. I think this book teaches you how to get it from your partner.

Its a book every women will benefit from unlike many other books on the same subject...this book is simple, easy, clear, and right to the point.
Simply I LOVED IT and read it twice :)

This is a hilarious book. There are so many truths that you can find out about yourself by reading it. I have to admit, there were times that I was so shocked at what I discovered about myself that at some point my jaw dropped!

Basic training in relationship self-respect for women, wrapped in humor.
Recommend it for all women, as well as "Why Men Marry Bitches.."

Good refresher for those of us widowed or divorced, as well.

I had a friend recommend this book, as she had heard other non-married women recommend it. I think it is pop psychology at it's worst and I like pop psych usually.

If you are truly a doormat in all facets of your life, can't say no, then buy the book.

If you are single, because you have focused on your career and have a limited dating pool then don't buy the book.

If you like the book "The Rules" then again you might like it. I think dating as a grown up requires throwing out the rules, being honest and enthusiastic to meet new people. This book doesn't suggest that as a solution versus once again the single woman is told "it is all you." It could really be you, I don't know you ;-)

The book is written in a satire format which is amusing, but I read about half of it and said enough. I do have a friend who I think maybe could use the book, but I am afraid she might take it literally. So for now it lies beside my bed and I probably won't finish reading it.

I LOVE THIS BOOK! I READ IT AT LEAST 10x AND CONTINUE USING for REFERENCE.Argov points out some really important things that a lot of women forget once they are really into a someone. They forget to love themselves. If you have never read this book it's a must have. I live by Argov's advices, and most of the advices worked in my personal experiences.

This is a great book. Alot of the things mentioned in this book are common sense but there are alot of good tips that make sense. This book explains everything you need to know to understand why men love bitches.

What this book is really about is being strong and not letting some random guy walk all over you. It's not necessarily about being a bitch, but more about being assertive and not some push-around. Every woman should take the time to read this one, along with another: Man Magnet: How to Be the Best Woman You Can Be in Order to Get the Best Man. Combining both, I've found I am A LOT happier in my dating life. Good luck.

After reading How To Be Wanted: Use the Law of Attraction to Date the Man You Most Desire and Live the Life You Deserve, which really helped to clear my head, I went on a search for other good books in this area and came upon this one. (It seems to be very popular!) What I noticed most was that it was about men's interperation of women and how they act. It's like we're on the defense or something. Also, this book really tells it like it is, which is refreshing. Can't say enough good stuff about it. It's a must-read.

this book is so true in many ways, it was a great refresher for those who have been in a long term and now single again.and for the new to dating group.remember you are number one not the guy...keep your life...it is ok to be a bit tough in your ways...respect.....

This is the BEST book on relationships I've ever read. I wish it was written 30 years ago. I made most of the mistakes Sherry writes about. If this book was around I could have saved myself a lot of heartache. I flipped through one of my co-worker's copies and went right home and ordered both her books. I read it over a rainy weekend, and couldn't put the book down. Buy a copy for yourself, your best friend and your Daughter.

This book is worth every penny. The advice is short, to the point. Her take is that you should not give up your own life for just any guy. You should be able to hold your own in a relationship and feel respected by the man you date. You are the prize. You are the jewel. Do not sell yourself short and accept just any treatment from just any guy you meet.
Good luck in the dating world.
Mary b

When I started reading this book, I thought that maybe it was not for me. Maybe I am already a bitch... I value myself and I would never put up with some of the situations the author describes as a no-no in her book. But as you progress towards the end of the book you start identifying with so many patterns that it is scary to think it might have been your fault the last time a relationship did not work! So, we value ourselves a lot in the beginning of a relationship, and then we get dangerously involved... is this our fault or the jerk's?
What got me questioning this book is the fact that it is not worth getting involved with someone who won't love you for who you are. I am sorry, but pretending I am someone else for the rest of my life is not my idea of happiness! Instead, I prefer to push away those guys that love to hunt. My purpose in life is not to make some jerk's life challenging and fun.
The mistake in this book is to sell the idea that you can transform a jerk into a prince by following simple rules of behaviour. People don't change, they grow, and that takes precious years that you may want to spend with someone else instead! Someone who has already grown up, perhaps? It's not that hard to find (and I recognize I am talking about men here)!
The fact is, you can transform a jerk into a prince temporarily, and most likely in the beginning of the relationship while he is still trying to impress you... but he will return to his jerky way of being as soon as you marry him, so why bother?
This book is all the way worth it, but has to be read with a critical eye. Instead of transforming that jerk into a prince, follow the author's advice to drive all the jerks away. And go get yourself a nice gentleman, will you?

I absolutely love this book. I don't want to play game but guy always act mostly the same thing in relationship. So this book made me think what went wrong.

Thank you Sherry! This is one of the best books I have read about relationships with men. In fact, I wish I had read this book 20 years ago. This should be the official guide for all women (all ages) adventuring into the dating world. The younger you read this book the greater your chances of succeeding in your relationships with men.

I am the typical nice girl. I am driven by emotions and when I meet a guy I like I see him as "the one" until proven otherwise. Therefore I automatically feel that I must give my 100% to that person. The problem with this approach is that giving your 100% too early in the relationship will make him feel as if he had it too easy and will make him go away looking for a better challenge. This book describes in a very simple and funny way something that we instinctively knew but couldn't put our finger on: These fantastic and interesting creatures called men are, very succinctly, "hunters" looking for their match... therefore women need to be the smart "strategist" prey.

I always wondered why relationships with the guys I liked never worked out while the guys I was not interested in were always chasing me. After reading this book it is clear that the reason was ME. It was amazing reading some of the examples about the typical mistakes women make that will kill the sparks on a relationship. More than one time it felt like I was reading my own diary...Depressing. It made me feel stupid and ignorant but at the same time it opened my eyes.

One note of caution: I have read some reviews stating that not all men are like the ones portrayed in this book, like if this book were about "jerks". This book is not about how "bad" men are or how "good" and mistreated girls are. I am pretty sure we all agree that inherent evil has nothing to do with sex. This book is about helping you understand basic rules of human nature and principles of relationships between sexes based on the fact that men and women are different and "think" differently. This book will give you the tools that you need in order to understand how men think and perceive your actions from their vantage point so you can make yours and your partner's dating experience more interesting and enduring

Let me get this striaght. If a woman is acting like a total bitch toward me, that means she LIKES me? My mind is officially blown.

I'll bet women who take this book seriously are perfect for guys who take "The Game" by Neil Strauss seriously. I just hope I'm not the only single person left in this world who just wants to have a nice relationship with a nice person and not have play a bunch of silly mind games.

My fiance and I hit a really rough patch. He was acting annoyed by my pressence, stopped wanting to be intimate and seemed tense and upset all the time.

So I made the "nice girl" mistake by trying to be perfect for him -- cooking these huge, elaborate, expensive dinners, making sure the house was spotless, buying him little presents, etc. Nothing worked. I was convinced he had fallen out of love with me or was cheating.

Out of desperation, I went to the bookstore and grabbed a stack of relationship books hoping for some insight. One of the ones I came across was, "Why Men Love Bitches".

I read the chapter on nagging and realized that I complained A LOT to my fiance about EVERYTHING over and over again. I saw myself in that chapter and learned how I was pushing him away and nagging makes a woman come across as needy and unappealing. Also, the author explained that nagging is ineffective with both men and women because it makes the person being nagged feel like the nagger is trying to control them

I bought the book and immediately followed the advice of that chapter. I took my nagging from a 10 to a .5 and gave my fiance a little space. I also stopped sweating the small stuff, like how normally I'd go off on him for leaving his boots in the bathroom

The next day, my fiance did most of the things I normally nagged him about without asking (ie: making the bed, washing dishes, feeding the dog). Then, he came home from work early for the first time in a month and cooked me dinner.

We were intimate twice the following night (HE intiated it for once, not me!) and his whole attitude toward me is more like it used to be when we first started dating.

So yeah, this book may have a flaw or two in some people's eyes, but to me it's what you make of it. I think the best thing to do is read it and motify the advice to fit your particular situation. Thats what I did and it has been working great for me.

I was going to start off saying I wish I had read this book sooner, before committing the nice girl mistakes in my past two relationships. But, if I hadn't gone through what I had gone through, I would have said the book's advice was crap - of course nice girls win. Which guy has not said he likes the girl-next-door type?

But now I know why the relationships went downhill the moment I went from independent woman to needy girlfriend. I gave up my needs and let my happiness and schedule revolve around the man. I now solemnly swear to be happy and confident regardless of whether I am alone or with a man. Only I can be responsible for my own happiness.

That said, one area that the book could be improved on is to give some advice on when a girl can give, albeit a little. Like when the guy waits too long to make his move, a little signal of interest could whet his appetite. Otherwise he may conclude the girl is not interested at all and give up.

Not necessarily bitchy is what men want, but they oddly enough don't like to walk all over their women. (Coulda fooled me!!). I'm working with this. Doesn't seem to make any difference in the men in my life if I kowtow to them or assert myself. If I kowtow I'm needy, if I'm assertive I'm a bitch. Basically it's telling me what I should have known all along. As women towards men, we are damned if we do, damned if we don't.

This is a MUST read for every girl!!! The title catches your attention but what's written in this book, every girl must follow. There are too many "nice" girls out there don't know the truth. And the truth is in this book. It says exactly how it is. It's not about being a bitch, but just holding your own. Two thumbs up!!!! :)

I have mixed emotions about this book. I wanted to give it two and a half stars, but since that can't be done, I very fairly gave it three.

Yes, I agree we women should not allow ourselves to be doormats to the man in our lives. I also believe that we shouldn't be with a guy who would treat us that way in the first place. It's about respect, and if you truly love someone and they you, there'll be mutual respect there.

Why Men Love Bitches seems to be a book about how to play games with men. Not something I really agree with. I don't want to be taken for granted by my man, but I don't want to have to always be a challenge to him either. If the relationship seems like too much constant hard work, is he really going to think it's worthwhile hanging around? I don't think so.

While no one should be a doormat or be taken for granted in a relationship, I don't believe relationships should be based on playing games either - Not those types of games. It was an interesting book to read, but there are others on the subject I like better.

Man Magnet: How to Be the Best Woman You Can Be in Order to Get the Best Man

How To Keep Your Man: And Keep Him For Good

I've actually not read the book but, I was reading some of the introductory information here on this site and I was intrigued. I understand where the author is coming from and for the most part, I think the principles she provides make sense to a point. Just remember that there are a lot of immature people out there who are "users" both men and women. Find someone who is as passionate about you as you are for them. Someone who is mature and looking for a relationship with some content. This will eliminate a lot of the game playing. Take time to get to know someone before getting into a relationship. Relationships are like investments. If you just throw your money around pretty soon it loses value. Long-term minded people are careful and take their time.

I agree with some of the other people who have commented about clinginess and that sort of thing. If you do that, you need to wake up. As much as you can examine the other person to see if you want to be with them just remember the coin has a flip side. Look at yourself and the person you are interested in or dating from an overall perspective and see what improvements can be made.

There is so much worldly advice on relationships, kind of like dieting, that it is confusing but, I believe that you attract others who are similar to you. If you're someone who sleeps around you'll attract the same. If you're nice you'll probably attract someone nice. Birds of a feather flock together!
I agree that men are more attracted to a strong independent woman who knows where she is going but, is still feminine and kind. Whatever type of woman you are, you shouldn't (as a single) rely on a man to come along and take care of you. Go out and get your career and success.

Anyway, maybe I'll read the book for kicks!

Though this book has a crass title, the author has an incredible sense of the immutable, unalterable laws of human attraction. Her writing style is such that you can't help cringing as she describes the women who act so desperate, or thinking how cool they are when they act confident.

The truth is, this book isn't about "male vs female" psychology. It's about powerful, fundamental truths that are the same for both sexes. These truths can be summed up in a few principles:

- Everyone wants to feel lucky to be with whomever they're with
- No one wants a clinging vine

The way to get there is to:

- Be cool, but not angry
- Never try to force or control

If you know the true meaning of the word, then "Blessed are the meek" says the same thing.

The great thing about this book is it gives you a true feel for how unattractive, or attractive, any of us can be. If you're one who keeps making the same mistakes in relationships and ending up on the short end, read this, and you'll see yourself as your intendeds see you. You'll also see how you will be seen if you play by these rules. You may as well accept and play by these principles - you'll never beat them.

Or you can save yourself the money and just ask yourself, in times of weakness, "Does the person I yearn for act like he or she feels LUCKY to be with me?" If the answer's "Not so much", you better do something fast to turn it around, or they'll be gone. The good news is you really can do something about it. You CAN act cool even if you're caving inside.

A book I like even better than this one is called "Love Tactics: How to Win the One You Want". This book is also about these fundamental truths, with things you can do to turn a bad situation around in a hurry. It also covers more situations and is more helpful in letting you know what you can actually do in these situations where you're not getting respect. The authors' belief is that romantic desire is composed of three things:

- friendship - listening, having fun, being supportive
- chemistry - that physical attraction
- respect - the other person knows that you're willing to walk away rather than allow anyone to treat you with disrespect.

It's a great book .

For me these games are over as I finally found my soul mate, the love of my life, the woman of my dreams. But it took me 54 years and a LOT of heartache to get there. I hope you're a quicker study!

I actually discovered this book while searching the bookstore for something else. I ABSOLUTELY reccomend it to any women who is sick of dealing with the games men play and who want to change the way they react. A friend bought it, and shared it with me. We were AMAZED by some of the things that we have read and have since moved onto "Why Men Marry Bitches" which is another work of art. Sherry Argov obviously knows what she is talking about here and gets much of the imformation right from the hourses mouth! It was a fun read too! No doubt you will find yourself calling your other single friends to share your incredible insites with them as well!

I wonder how many relationships (and self-esteem) I could have saved in my life if I had read this book before...

This book is full of so many good points that it should be a required reading to all women, of any age. We always forget that we should think about ourselves first... making our first and biggest mistake!

This book can REALLY help you to keep the man you love BY YOUR SIDE!

After reading it, I gave this book to my 18 year old daughter, she has passed it on to her friends... and we all have benefited from the advices... regardless of our 26 years age gap!.

I just started reading it again!

A rather misandristic selection of "solutions" and surveys, masquerading as a self-help guide for women.

I've read it twice already and will keep it around for when I need a little reminder. I've recommended it to many friends.