Jakob explanations are clear, written well and to-the-point, and the way the book is presented is admirable.
Get this book for the ability to point and fix any usability issue on any homepage you will ever visit/build.
In spite of the somewhat extreme view of homepage design (what did you expect from Nielsen?), this book is very useful to get a purely-usability viewpoint.
The first part of the book gives statistical data on the placement of various components of a homepage, such as the logo, search, etc. This is important in usability since users will spend more time on other sites than on yours. The data gives a good guideline on the basic page structure of a usable web page.
The other part of the book is the part that "deconstructs" the homepages of the 50 sites. This part is well-illustrated, with first a clean screenshot of the page followed by one with the weaknesses pointed out. This part is an excellent way to learn usability inductively; the 50 case studies are ample for one to practice her usability critiquing skills, which would be useful to use on one's own site.
This book is focused on usability -- not entirely helpful if you are trying to design a pretty site. Also, don't try too hard to satisfy all of Jakob's usability requirements, or your site might end up looking like useit.com.
This book belongs to the bookshelf of every web designer.
This book narrows the field down somewhat by only concentrating on homepages. The first part of the book consists of a chapter on "Homepage Guidelines" which encompasses the first 52 pages. The following 250 pages or so show screen shots of various homepages from large organizations. Some examples are Citigroup, ExxonMobil, FedEX, General Motors, and Microsoft. There is some satisfaction however in seeing some large company with a richly funded web program stumble or just plain get it wrong. It makes my mistakes a little more tolerable.
The first page of a typical "deconstruct" is a screen shot of the company's homepage. This is followed by a description of the company, a short critique, a color map of the page showing areas devoted to content of interest, self promotion, advertising, navigation, filler, browser controls etc. A breakdown of the actual percentages is illustrated with a pie chart. The third page shows the homepage with numbers representing each of the points (mostly mistakes) that the author is trying to highlight. Yes, as other reviewers stated some of the mistakes he points out can be a bit repetitive, such as logo placements, taglines, and redundant navigations buttons, in general he (along with Marie Tahir) he gives you specific examples with which you can learn from.
Both his books have helped me, if only in thinking of web pages as one avenue of communication. Is your webpage communicating to others in a straightforward, consistent matter in the least amount of time as possible? Two main themes do shine through in both his books; make the file size small and the presentation clear so that users have to spend the minimum amount of time navigating your site, and don't over sell your links. Once users click to a link and it is not what they expected they just might not come back to your site in the future.
At the beginning of Homepage Usability is a big list of informative guidelines for creating a a useable homepage and a few pages devoted to homepage design statistics -- showing what other people are doing, but that's not this book's raison d'etre. It's the usability critiques -- I found it absolutely invaluable showing these 50 websites next to eachother. Some of the advice seemed unbalanced and a lot was repeated, but the authors really dissected each site thoroughly. At times the authors seemed to dispense anti-graphic design, lowest common denominator advice which may get you fumiing like it did me...but fortunately that is kept to a minimum.
Two gripes: One, something that was missing from the book that I would have liked to have seen is perhaps a simple chart or scale showing from 1-10 how "usable" each website is, to complement their critiques. Second, one of the sites that were reviewed was going out of business -- what's the point?
Repeated at least 20 times are these themes:
* Title your pages appropriately
* Get a good tagline
* Provide example content on the homepage, not just links
* Write headlines as succinctly as possible, while retaining greatest possible meaning
* Have a search box available
* Categorize links and sections appropriately
* Use good labels
* Use images wisely, and not gratuitously
* Beware of ads, and anything looking like them
Readers of "Designing Web Usability" won't find nearly as much substance in this book, but Nielsen fans won't be disappointed. He certainly is consistent!
I felt the guidelines in the first chapter were good. They were easy to understand and organized effectively. I wish, however, that there was a summarized checklist-format of these. The topics have an introductory paragraph that can help convince bosses and customers of the importance of the following suggested rules. For example, search is said to be important and easy to use and find. The numbered tips on how to do just that are easily implemented (and also easy to finally form into words why a site's search isn't "doing it for you"). Since I surf the web a lot, it didn't surprise me that input boxes should be big enough. I have seen search fields way too small on places I wouldn't expect it ....
The most valuable - and most easily outdated - part of the book is the Homepage Design Statistics. For example, it is suggested we design for the median page width of 770 pixels. But how long will this be true? The authors make a good point for having a page that resizes to your window (liquid layout), but it should still work for those with smaller browser windows. I prefer liquid and was surprised that only 18% of the 50 homepages surveyed used a liquid layout. Perhaps this number has changed since the book's printing. Most of the information is timeless like calling the link to job openings "Careers" instead of "Join Our Staff."
The rest of the book is dedicated to actual reviews of various well-known sites. The points found and discussed are labeled on a screen shot of the site so that it's easy to see what the authors are talking about. ...
I will reference the tips often and have already started using some of the terms I discovered in this book ("Smiling Ladies"). But, I felt like I was repeatedly being sold Nielsen's usability reports or testing. I felt that here are some great tips but not even half of what you need so go to the online store and buy more. ... Another problem I have with the book is the actual book. Why is it too cumbersome? It is attractive to look at but doesn't fit well on my desk shelf with the other frequently used books. The binding is also already starting to complain from use. Another problem I have is that it seems geared for corporate websites, but I know it is not. Perhaps next edition can have more small, not-for-profit website reviews so that it's easier for readers to convince their bosses that this applies to all, not just Ebay.
It is a very interesting point. According to authors of the book, there are few large web sites that might count themselves among the first 10 to 20 sites visited by new users. And design of these web sites dictate the design conventions that a user will expect when he/she visits other web sites.
Example of some of these conventions mentioned in the book are:
upper-left corner is the best place for a site logo
upper-right corner are more generic locations for search widgets and "help" links
Navigation of the site is best usable either as a tab-style (such as in amazon.com) or as a column on left side of the page (such as in CNN.com)
Links should be blue-underlined, and visited links should be purple-underlined
footer navigation links should be only for "foot-note-related" content and should be limited to no more than 7 links
on and on it goes
So how do authors derive these conclusions? The process is actually very interesting. They conduct studies of top 50 chosen web sites and group their findings into conventions.
The book also "deconstructs" those 50 chosen Home Pages, and provides annotated analysis. You may find it interesting. Among those are such sites as About.com, Accenture.com, Yahoo.com, BBC Online, CNET, Disney, eBay, Microsoft, IBM and many more.
Although majority of the book is on annotating home pages, authors also give some generic tips on home page design. Some of those tips I recall are:
liquid page layout is preferred over fixed sized tables
the most optimal page width is 760 pixels (for fixed layout)
page length of the homepage should be around two full screens, but not more than four
frames suck big time
horizontal scrolling is the curse
"Guest Books" are not for pros
Do not use exclamation marks!
and on and on it goes
While reading homepage annotations, I felt very strong emphasis on the title of the homepages (the one between
In other words, do not start your titles with "The" and "Welcome", because in person's favorites lists, it would be misplaced in the alphabetical order.
I strongly recommend this book to anyone venturing in Web Designs.
P.S. Although the book is on Home Page usability, the book itself doesn't seem "usable" at all. Size of the book is so clumsy that doesn't fit in a standard sized book shelf.
It's kind of like a book on brevity being 3,000 pages...
As a Web Project Manager, this book is a continuous reference for ideas and pitfall watchouts. Plus it is a very helpful guide to educate staff in areas outside of IT about why certain ideas for a web site don't quite work, while others have gotten to the point of becoming web design standards. Get it: it can become your biggest ally! ;)
But the point about exclamation marks on the homepage is a good one. They are overused. I've overused them myself. And they do make a page look like so much hype in many cases. Copywriters get carried away with hype and the web is no place for that.
I don't think we can take anyone's advice in total all the time. But I can tell you this. After I read only a few pages in this book I saw changes that I needed to make.
After looking at the critiques in the book, I can easily see the small very fine details that can make all the difference in the world in usability and, moreover, in marketing.
Jakob does extensive testing with real people and I have a lot of faith in his findings. His word is not the last word. But I trust him and I think people who are involved with designing or writing Web sites should read what he writes.
They don't have to agree with everything. But not to read him would be a mistake.
The changes I've made due to his advice have paid big dividends. I don't hold 100 percent to everything he says. But I believe I have a site that is very user-friendly in part because I apply his principals and I pass them on to my clients.
If people would just read the intricate detail in each critique, they would see what one small change could make and why it should be done the way the authors suggest.
I would have given the book five stars but the book itself had some misspelled words and it used the word "website" instead of "Web site" which is the accepted way to write it. I don't necessarily blame the authors for that. It was probably a low level editor who let those errors happen. But they shouldn't be there. Especially in a slick, well designed book and a book about usability and perfection.
But to anyone involved in making decisions about a Web site --- especially designers and copywriters --- I highly recommend this book.
Susanna K. Hutcheson
Owner and Executive Copy Director
Powerwriting.com LLC
Most of what it says is obvious, and some of what it says is wrong. As for what are wrong--I recall it was suggesting that certain words be made more efficient (shorter). But the problem is that those words are the same words that the firm has spent millions of dollars to brand better with.
Also, I feel that it nearly disregards the strategic reasoning behind some of the website's design objectives.
If you've got the time to read this tedious, nit-picky text, you're better off spending the time to analyze a website yourself and make your own judgments.
Along with Steve Krug's Don't Make Me Think and Alan Cooper's The Inmates Are Running The Asylum, this book stands at the top of the heap of usability books. And it's a better tool, especially for quick reference, than Nielsen's last book, Designing Web Usability.
Although the content of the book is ok, it is highly ironic that the book itself violates the very principles it is trying to preach.
First of all, the book is very HEAVY because it has color pages which are printed on heavy bond paper. It is also unwieldy because the pages are LARGE (Since the authors print out those website homepages at almost 100% of their actual size). It is simply to cumbersome to read on the train, or laying on a bed. One has to read it with the book rested on a table because it is so hard to manage (It won't even stand by itself because it is soft covered.)
Second of all, some pages are completely wasted, which is again highly ironical since the authors talk about spaces WASTED on webpages...) For example on pages 5-6 entitled "Homepage Guidlines," page 5 is black with no content, and there's content on only half of page of page 6. In the "website decontruction pages" section, webpages that are being analyzed are printed in the same size twice, one with red numbered circles(to be pointed out in the opposite page), one without. The authors could have just printed the pages with the red cicles on it (or have the original in a smaller size) and still achieve the same effect.
The red border to the side of the book is completely useless (other than for visual effect). While its purpose is to indicate which webpage it is analyzing, it could have been done without this SIZABLE red border . They could also have used this sizeable border to color-code the various sections of the book. As it is, it is space wasted that adds to the already massive size of the book.
Without the wasted page real estate, the book would have been tremendously lighter, more portable, and would have allowed the reader to enjoy reading it more. I understand that it is suppose to be a book relating to webpage design (hence the fancy layout), but it is an "usability" book, not a "fancy design 101" book. While the information given is good, I could have brought another book that offers same amount of content, but with less hassle (and probably with less amount of money given the fact that bond paper is expensive.)
If Jacob Nielsen were to deconstruct his own book, he would fail to meet his own standard of usability.
Several times as I read through the book, I thought to myself that he really sold himself short. Lists are so long as to be utterly unusable, and the "mistakes" he highlights are too repetitive, and often ambiguous. This is hardly the kind of empirical-evidence-based advice I was hoping for; in the end, it seemed like he just jotted down notes as he went along and found someone to publish it. And while the look and feel of the book itself is excellent, the content is poorly thought out. Maybe he just needs a better editor (after all, I found many typos, something that's hard to stomach when he is so critical of similar mistakes). Finally, some of the advice he offers merely serves to demonstrate his lack of business experience and basic branding and marketing, which is both ironic and embarrassing.
I'll admit that his task isn't an easy one, as he faces a central dilemma: he either must point out every little problem, or risk coming under fire for missing something. Unfortunately, I think he erred on the side of "too much trivia" at the expense of his readers. The book was fun to look through, and it gave me several important insights into homepage design, but I can' t imagine that I will ever refer to it. If you want excellent insight into web page and homepage usability, I would stick with the Alertbox.
As the authors point out in the book, and rightfully so, company home pages - and those of others - must advance and protect their public image. Any inconsistencies and weaknesses can have a negative impact on the way companies and other people are perceived by the public. Trust and reputation are important commodities to convey. And it starts with the home page.
The book offers readers many important Website design learning experiences. They will learn to develop keen awareness for communicating Website purpose through the effective use of Web page space, by using particular features when most appropriate, understanding and applying general layout design principles, developing clear and precise written content, designing and effectively placing graphics, and incorporating purposeful navigation and linking. Readers will also pick up on the marketing and promotion strategies that are heavily dependent upon these and other important design considerations.
The authors survey the use of specific Website design features, they set forth certain criteria for effective Website design, and offer readers valuable constructive criticism throughout the book that will encourage them to enhance their own Website design efforts. Although some comments in the book appear to be picky, they do make good sense. We should always be assessing our own Website design strategies and sometimes the best way to learn is by objectively analyzing the work of others.
We owe it ourselves and to others to be aware of the world around us and to design Websites that are totally relevant and effective in conveying their intended messages. This book will contribute to our understanding of human nature and public response to the Web as a leading communications medium. It will also generate additional interest and enthusiasm for designing Websites. There are many exciting lessons to learn from it. The instruction is clear, the color graphics are great, and the layout is spacious, making it an excellent workshop and classroom course book.
A few downsides:
- The home page reviews are comprehensive, but the "problems" the authors find get somewhat repetitive after a while. In fact, after reading through about 20 reviews I was able to find more than half of the "problems" before reading the review (simply by looking at the screnshots).
- Another thing the authors could have done to make the reviews more useful: separate serious problems from trivial ones instead of listing them all in a single list.
Conclusion:
While the book does have its quirks, it is a solid reference overall and will make a great addition to any web designer's library.
I have implemented changes mentioned in this book, on my site, and have seen dramatic increases in traffic and business.
The professional advice for this price is a steal, moreover, the book is beautiful and has recently won has won the Independent Publisher Book Award 2002 for best book of the year in the "computer/Internet" category.
Anyone looking for usability insight from Nielsen need only look at his mundane website (useit.com) to see the lackluster consequences of following Nielsen's advice (it's also worth a look since much of the 'information' in this book can be had there for free).
What's good:
Excellent full color pages with carefully written, detailed pros and cons of 50 various homepages.
How it's better than other usability texts:
I scanned through 12 others, they were all in plain text, not engaging, and not much in the way of examples.
This book is superb, has a lot to learn from, even for a veteran web designer like myself. I'm sure the reviews will help me improve my sites' designs and clarity.
Nice work, a webmaster "must have" .. imho.
The next section of the book describes statistics collected by the authors. Here, the statistics are presented in a way that strongly encourages primarily cookie-cutter websites. For example, the authors found that 84% of the websites they looked at had the company logo in the upper-left corner of the homepage. And follow this finding with "We recommend that your site include a logo on the homepage placed in the upper-left corner." As another example it criticizes sites (and even excludes them from their analysis) that do not offer a search feature. With statements such as "Unbelieveably, 14% of the homepages didn't have a search feature." seems to make no allowance for small sites where a search feature would be unnecessary and even foolish.
The final section of the book provides full-color screen shots of popular website homepages and an analysis of those pages by the authors. Here, the authors "critique" pages with frequent trivial comments that seem more appropriate to a scolding teacher or parent with comments like "There should be..." or "This is odd..." or "It's never good.."
I really enjoy good web design books and frequently recommend them to other designers and even clients. But I could not recommend this book even to a novice.
A Nielsen approved home page must fit a cookie cutter template that he has decided makes it as efficient as possible. This advice in this book consistently ignores the purpose of the "illegal" design or interactive element. The idea here is to stick to a basic template and make the content fit those specifications, even if those elements are working and serve a purpose. Otherwise, you are detracting from the home page's purpose and usability. This makes no sense.
It is possible and preferable to create a visually interesting home page complete with clever innovative content, catch phrases, or interactive features that is perfectly useable and certainly more enjoyable.