This book has earned my highest offer, I often cart it around my house and I always know where it is. It serves me as being a "Owner's Manual" for every aspect of business. The author does an excellent job in applying the words of an ancient warrior to today's business operations. I have never found any other book that simply spells out success in competition like this does. This book has become the basis of the way that I think about my business transactions. Don't let the name fool you, one of the primary points of this book is if a battle is fought and won correctly, you will never have to shed any blood on the battle field. It teaches you that skill, not size, is the most important factor in doing business