The 100 Absolutely Unbreakable Laws of Business Success (Unabridged)
 

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The 100 Absolutely Unbreakable Laws of Business Success (Unabridged)

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The best news of all regarding business success is that nature is neutral. If you do what other successful people do, you will get the results that other successful people get. And if you don't, you won't. It is as simple as that. Some of these laws may seem simplistic or self-evident. Some repeat themselves in different ways in different categories. Don't be fooled into discounting or dismissing them on that account. Great success and mastery in any field always go to those who are brilliant on the basics. As you read, take a few moments with each law and honestly evaluate your own conduct and behavior with regard to that law. One insight or new idea that you did not have before can be all that it takes to change the direction of your life. When you apply The 100 Absolutely Unbreakable Laws of Business Success and you live your business life in harmony with them, you will gain a distinct advantage over those who do not. You will enjoy levels of success and satisfaction you may never have imagined possible. You will accomplish more in a few months or years than many people accomplish in a lifetime! . Brian Tracy, Solana Beach, California, March 2000
Amazon.com Review

The scrappy spirit of Horatio Alger is alive and well in success guru Brian Tracy. He may not be a household name yet like his colleagues Warren Bennis and Anthony Robbins, but (his publisher tells us) he still lectures hundreds of thousands annually on personal and professional development, including top cats at IBM and Arthur Andersen. This, his latest of some 10 books (including the "bestseller" Maximum Achievement), is exactly what its title suggests--100 maxims and MOs everyone must learn and live by to make it big, broken down into the laws of Life, Success, Business, Leadership, Money, Selling, Negotiating, and Time Management. Each law is followed up by anecdotes and quotes through history, plus bulleted points on "How You Can Apply This Law Immediately," which provide welcome structure and practicality.

In fact, Tracy's 100 laws are so cheerily practical, such an astoundingly uncomplicated affirmation of good old American bootstrap self-determinism, they recall the days when Alger's fictional bootblacks and newsboys finally made it big through pluck, elbow grease, and wide-grinning high hopes alone. (And, consciously or not, Tracy does seem to reside in a boys' world: among the countless men of means he cites here--from Emerson, Twain, and Lincoln to Henry Ford, Sam Walton, and, uh, Jesus Christ--this reviewer counted a whopping two women.) At times, Tracy's laws read like a Rotarian's shameless plug for capitalism ("The free market is the most efficient way for millions of people to have their needs met at the lowest possible cost"), an expression of Nietzschean contempt ("People are poor because they have not yet decided to become rich"), or, in a few instances, the kind of declaration that sets survivors of totalitarian regimes all a-tremble ("Power gravitates to the person who can use it most effectively to get the desired results"--yikes!).

That said, Tracy's pronouncements are more than usually correct; an unfailing boost to the indecisive, underconfident, or fatalistic soul ("You are completely responsible for everything you are and for everything you become and achieve"); and even occasionally astute, especially in matters of sales ("Top money-earners in sales are viewed as consultants, helpers, counselors, and advisors to their customers, not as salespeople"), where he had his own humble beginnings. You won't find anything especially new in Tracy's 100 Absolutely Unbreakable Laws, so think of it as all the best advice for improvement of your self, career, and business you'll ever read or hear, packed into one turbocharged go-getter's almanac. At the book's start, Tracy promises us that just by writing down 10 of our goals in the first-person present tense ("I actually AM too rich and too thin!"), eight will have come true in a year's time. I ask you: Did even your own mother ever have that much faith in you? --Timothy Murphy

Customer Reviews

Kick your life up a notch,... or two. - Reviewed on 2008-05-06
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6 customers found this review helpful, 19 did not.

Maybe I won't go so far as to say this is the best business book I've ever read, but I completely filled up a spiral notebook with notes. In fact, I had to use about 10 pages of another spiral notebook. I think I took more notes from Brian Tracy's 100 ABSOLUTELY UNBREAKABLE LAWS OF BUSINESS SUCCESS than from any other book I have ever read, and I've read an awful lot of books.

One thing I really want to point out is that this book is not just about business. This book is about life. In fact, the first chapter is about the Laws of Life. It contains five subchapters, but really, all of the other seven chapters and ninety-three sub chapters have to do with both business and life. These laws apply to marriage, school, politics, you name it. For instance, in chapter two we find the Law of Responsibility. You will see that it applies to every aspect of life in some way. The entirety of chapter seven contains fifteen laws of negotiating that will likely save enough on your next vehicle purchase to pay for a copy of this book for every member of your family!

I could go on and on. I just can't think of a part of this book that isn't applicable to every part of life in some way. What I'm saying is, this isn't just a business book! This is a book that will make you a better person, and isn't that really what life is all about?

The book is exceptionally well written. There's not a lot of razzle-dazzle, just cold hard stuff you can use to propel your life to a higher level. I recommend a lot of books, but only a select few make it onto my "must read" list. This is certainly one of those must reads. This book gets my highest recommendation.
I've been a student of Brian Tracy for over a decade, and - Reviewed on 2008-02-20
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1 customer found this review helpful, 1 did not.

his ability to distill life-altering concepts into digestable insights is among the very best. There are hundreds of motivational speakers and writers, but Tracy is one of the most efficient at conveying his message in an understandable format.
The 100 Unbreakable Laws of Business Success presents time-tested truths in an easy-to-read style. Many of these concepts are not Tracy's. He merely introduces fundamental principles developed by other great thinkers and dishes them up in comprehensible chunks. It's like getting the philisophies of Earl Nightengale, Ben Franklin, and other giants compressed into one actionable book.
If one could simply maintain the discipline to read and meditate on one of these laws every week, the benefits would begin to manifest immediately, and after two years, the reader would be astonished at the results.
A collection of timeless principles explained well - Reviewed on 2007-07-08
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"The 100 Absolutely Unbreakable Laws of Business Success" is a collection of principles that range from the popular law of attraction, that has become even more popular through the book "The Secret" and "Ask and it is Given", to the law of compensation which Emerson wrote about brilliantly in his essay titled "Compensation". Readers will find many examples like these of books that cover one of the "laws" from this book more extensively and prior to this book. However, the brilliance of this book is its ability to bring so many of these principles into one volume that is easy to read and explained well. Tracy has put together a winning book that will give you a guideline of the key principles for business success. I found value in almost every page of this book. I have learned a lot from Tracy's books, this is definitively an achievement enhancer. Enjoy!
Common sense is not always common knowledge - Reviewed on 2005-12-09
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I have to chuckle when I read reviews that say this is all common sense. I do agree that it is not all new. And I do agree that it is a lot of common sense, but not necessarily common knowledge.

I also have to wonder if the reviewer who claims this is all basic really understands all of the principles and techniques that Tracy discloses in ths book. Reviewer does not indicate what business success he has if any.

Granted, this information may seem to be odd for someone who has read those big thick college textbooks and sat in classes listening to college profs teaching business management classes who have never been in business. For me, I'd rather learn from someone who has done it...as Brian Tracy has..

If you are in business or want to be, this book is must reading.
Excellent book by the master of business turn-around - Reviewed on 2005-12-09
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8 customers found this review helpful, 1 did not.

While Brian Tracy is known primarily as a master motivator and sales trainer, how many know that Brian is also a master of business strategy?

Aside from creating his own super sucessful businesses, Tracy has also helped launch and turn around many businesses. The 100 Absolutely Unbreakable Laws of Business Success is must reading for all entrepneneurs and is written by a man who has done it. No paper tiger self publishers with no real world experience here.

Great book by Brian.
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