I bought this as part of a set that also included a 6 muffin pan and two small loaf tins. I have used silicone bakeware for many years for breads and cakes because they cook evenly and release easily. One of the biggest advantages is that you can peel them off (although you still have to be careful when doing that).
This Wilton 9 inch cake pan is not the best. The silicone is a bit grippier than my others, both of which are co-incidentally rated to over 550 degrees. I am left wondering whether this grade of silicone is inferior. Obviously 500 degrees is plenty for most applications, but I expected the pan to release my cake a little more easily than it did. In addition, this is not a very generous pan. It claims to be 1.5 inches deep, but that seems a little optimistic to me. All in all, it's still silicone and will do a fine job, but I have been happier with other purchases (specifically Horwitz brand, which is much harder to find!).

Cheaper than other brands and just as good. Things come right out, no baking paper necessary, easy to clean. I bought two round and two square, and I make double or more of whatever I'm baking, and freeze the extra. Excellent investment.

I just tried this out for the first time, and I was impressed. It baked evenly and nicely. Best of all, the cake came right out. I simply sprayed it lightly with non-stick spray, and baked. Due the flexibility of this product, you do need to put it on a baking sheet for stability. I will be buying more from this line.

I bake for a restaurant, I use these all the time and love them. I bought four pans, they bake and brown evenly. I used them through the holidays baking up to 15 cakes a week. Then I bought some for presents!