American Crew forming creme is full of nasty chemicals like parabens and urea. My hair smells really bad for at least 2 hours after application, and the smell never completely goes away. I keep it around for days when your hair just have to stand up, but I will stay with my Giovanni mousse for everyday use.

I normally use the American Crew "Fiber" product line, but given that there seems to be a shortage of it these days I opted for the forming creme and love it. It's a little goopy (be careful when you open it), but the hold is great and it doesn't look wet or rock hard all day.

I have tried a number of styling products and I tend to find something wrong with all of them, except this one. The smell might be a bit strong, but overall it's a good scent. This product does not dry and leave a haze or flakes, like some cheap products tend to do. It molds the hair very well with low shine. You can mold your hair in almost any direction and it will keep for an extended period of time. It usually does very well for me throughout the entire day. The best part for me is the low shine. I definitely recommend this product!

It's my first time using cream instead of mousse or gel. I like cream much better. That said, I haven't compared this to other brands. Sure, it's a bit pricier, but it's worth it. You get a quality product that doesn't leave residue like most gels do, and it is much stronger than mousse. Be sure to use just a little, then add more; this may appear to not suffice, but a little bit of a cream goes a long way. I'll keep using this product. Only thing with Amazon is that I had to buy 2, but that's ok. This a good product! I look slick, without being too pasty.

I have been using this product daily since 02 and I have to say that I couldn't be happier with a hair product. I will not use anything else (even the imitations). I have very thick hair and if I don't put anything in, my wife tells me that I look like a cue tip (hey, I accept, its true!). I find that it works best to use a small amount of cream and work it into DRY hair and mold it into style. *Warning* I had an outdoor job while in college and whenever it rained, my hair would drip beads of white water and the product would come out. I guess this is to be expected, but fair warning that you may want to use something else on rainy days (like an umbrella ;).