You spent a lot of money for the lens on your SLR or DSLR. The glass in that lens is multi-coated to prevent unwanted reflections from ruining your pictures. You can see the coating as a color, maybe green or blue, when you look at the front element of your lens in certain light.

Now, you want to add a filter, probably a UV, to protect the front glass element of your lens. This is not the time to skimp by buying the cheapest filter you can find, because that cheap filter is not likely to have an effective multi-coating of its own, and you could be adding a piece of glass to your lens which will actually degrade your photos with unwanted reflections.

Hoya has several price levels of filters, and I have never had problems with any of their multi-coated products. The Pro 1 and this "Super multi-coated" both seem to be exactly what any serious photographer wants on the front of the lens.

Great filters and not to pricey compared to many and Hoya has a long standing solid reputation in the photo world. It is a good lense protector and helps in daylight shots and I put other filters right over top so I don't have to be concerned with getting dust back on the lense and it is easy to blow off the UV filter before putting on other filters over top. I recommend this uv lense over the Tiffin ones, it will be money well spent.

I gave this product 4 stars because it works, it is multicoated on both sides of the lens, and it is inexpensive. However, the orange coating comes off really easily. Coating both sides of the lens is crucial to eliminate glare and reflection on the inside of the lens. It also allows more light to travel through the lens which results in less haze and better picture quality.

I have compared the quality of the shot with and without the filter. The filter does seem to reduce some of the glare making the sky slightly bluer and getting rid of some of the glare. It will also decrease some of the light coming into the lens but the kit lens is so fast it doesn't really hurt performance (even indoors or low light situations). I think the glare reduction as well as the protection it offers to the lens makes this a great buy. I paid over $19 for mine last month and now the price has dropped a bit.

I keep the UV filter on my lens at all times (unless I break out the Polarizer filter). I do not like the prospect of getting my main lens dusty or dirty.

I bought this filter as a protection for my 18-55 Nikon lens, and it's been great. The multi-coat reduces glare, and the filter has protected my lens from scratches and dust. It's also pretty thin and I haven't had any vignetting.

Rated only 4 of 5 because I haven't used it yet, but the product looks like it will be a 5 of 5.

I discovered Hoya literature online shortly after ordering this filter that indicated some Super HMC filters don't have front threads. (NOT a good feeling when I expected front threads!) The specs for this filter don't mention front threads in any way but it turns out that this filter does have front female threads. Apparently all Hoya filters have front threads unless designated as "Ultra Thin".

BTW... I ordered the filter through Amazon, selecting Adorama as the supplier based on their online reviews and price. I was very pleased with them. I ordered the filters Sunday AM, discovered the front threads issue in the PM and immediately emailed Adorama to hold the order if the filters didn't have front threads. Just before noon on Monday, I got an email saying the order was processed. Shocked, I called and they said indeed it has shipped. I asked to be connected to a product specialist who told me immediately that the filter style I ordered had front threads. A few hours later (within one business day) I got a reply to my email... fast but not soon enough to affect my order. Thursday, the filters arrived by USPS, a day earlier than their earliest projected date for shipment from Manhatten to mid Nebraska... yes, with threads!

So, don't use an email to ask about a pending order... at least if you order from Adorama... better call them ASAP!