The editorial focus of this magazine is on the compelling personalities of today both famous and infamous, ordinary and extraordinary. It is a guide to who and what are hot in the arts, science, business, politics, television, movies, books, music and sports. Published weekly.

People is the most wildly, consistently successful magazine in history (not to mention the most stolen from lunchrooms) and it's avidly read by half the population of America each year. Why? The people at People know what you want to read: the absolute latest, impossible-to-get dish on celebrity scandals (a $3-million-a-year fact-checking department keeps it real); definitive tribute issues; snappy wrap-ups on the whereabouts of yesterday's stars and the current Most Beautiful People; riveting stories of real folks caught up in the day's biggest news, health, and crime stories; and quick picks and pans on what's up in entertainment. And after years of black-and-white drabness, the mag has fully mastered the art of flashy, full-color photography. --Bob Brandeis