It is what it says it is. I bought it for postcards but it was too light. It's a nice weight photo paper but just not postcard weight. I ended up buying 140# paper from Kelly Paper store. This Epson paper is nice for what it is though.

I use this medium for paper model building, just design building on computer, print on matte paper, cut out, and glue to thin balsa wood.Then I glue walls together, cut out window openings and doors, add lighting, details,building signs, Then for the inside details. I google wallpaper samples, carpet, picture frame for the walls, and glue to balsa interior walls. It is heavy enough to withstand the rigors of constant handling, different glue types, chalking for aging, and yes, even painting over with latex or enamel paints. I use finished 1930 type buildings for HO railroad layout.

I have been very pleased with the results from printing my photos on the Epson Heave Matte paper. They look very crisp. I have received many compliments on the photos and the way they look printed. I have recommended this paper to others.

I love this paper for my black and white photographs - gives the pictures velvet-like quality. (Also no ugly spots where the paper touches the glass, if you don't use photo mats.)

For color I personally prefer glossy...

Excellent paper for my printing black/white pictures and also color pictures. I get good quality prints and I am well satisfied with this product. The price is very, very competitive and I can't see using any other kind of paper for my printing needs at this time.
Nancy