Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .

Learn how to:

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• Build an AdWords campaign from scratch.
• Identify keywords that entice people to click on your ads.
• Get the lowest bid prices on your keywords.
• Defeat click fraud and other scams.
• Use search engine optimization techniques.
• Turn clicks into customers

Plus get FREE e-mail updates on Google's ever-changing system.. . .