For professionals with an unlimited budget for buying new fonts, here's just the book for you! Broken into age brackets, mood styles, and more, it will show you typefaces that you will fall in love with - but will have to buy. Good backgrounders on type particularly the comments in each section about the things to consider for that particular group. If, on the other hand, you're creating things on your desktop (even with advanced graphics/publishing programs) and are looking to maximize the impact of what you've got onboard already, find a different resource. Even with a wide variety of graphics and publishing programs on your computer (ID3, CGX3, etc.), you STILL won't have the fonts that are shown in this book - all of which come at a price from various print foundries. And, sadly, there's no cross reference guide so that you can use something you might already have that's 'pretty close'.... Nice book - but not for those seeking to use the type fonts they've received with various programs.

It's very easy to find a font for any given project with this guide. It is organized by theme and emotional content . . . looking for a fun font or a kids font or a fantasy font? There are several recommendations for each section. My only complaint about this book is that I would like to see each section expanded with further suggestions. If you find a theme that works for you then, most likely, you will only find 2-3 pages of suggested fonts. It's a great concept for a book. Hopefully, the author will release additional editions at some later date.

A fine collection of examples of combinations of types, styles and colors for all graphic designers.

While books of this type can lose their freshness after awhile (as fonts come and go out of fashion and as new faces are created), this is a novel and fun way to see what fonts convey the attitude/atmosphere you want to create. Mr. Samara's book lists various styles such as business, gothic, humorous, etc. and shows samples comprising several pages of current typefaces for each desired effect. It's set up as a typeface catalog under the various descriptive headings. As a designer I appreciate having a collection like this at my fingertips, and highly recommend this to anyone who works with fonts and typography. It stays on my desktop - it never finds the bookshelf!

this book will stay very close to your desk.
great time-saver, great source of inspiration.