This is the best business book I have ever read. If you are in any industry and in role within your company, you will gain value from the principles in this book. Mahan Khalsa is the master! I also recommend the complementing CDs.

Don't start your own service business without reading this book. Mahan's insights into common consulting problems and how to address them is amazing. This is the second time I have started my own consulting practice and this time, I am armed with much better information on how to sell, bill, and propose jobs. I keep rereading the book so I can absorb all of the great information. It is easy to read and understand.

"Selling is the second oldest profession, often confused with the first" is the quote on the back of the book. True, many see sales as prostitution, but this book helps show how it is really elevated.

The book has great information on being client focused. The author does not miss anything, and every sales person will benefit from reading this book. I do have to warn the reader that is is a bit like a "text book", and not an easy read. However, it is worth it once you get through the whole thing, you will have a better appreciation for selling correctly.

The intention of this review isn't to rehash all the reviews you see before you -- there are many detailed ones below and above that can give you some good details. I am hoping to shed some light on the reason I believe we have some who LOVE this book, and some who found it disappointing.

I will confess that I purchased this book because I had to: my consulting firm (the biggest of the Big 3) made this a required reading. I ordered it from Amazon and read it over the course of four short flights.

I loved this book. There is a lot of good common sense in here that is needs to be shared -- for some it's not news (and hence why maybe it didn't get a high rating from everyone), but unless we incorporate it into our thinking then we will continually be faced with either guessing what the client wants, or business development expenses that simply can't be justified.

I would strongly recommend this book to anyone at a manager level or above in professional services. Absolutely.

I am sure many people love this book but man it is academia at its best if that's what you are looking for. Charts and graphs and decision matrix and everything but something real in my opinion. I see the world a little different than most but after thirty years in corporate America with Fortune 50's this is the last thing they need is more encouragment in the BS - but then that's just me. Obviously with the rating that is out here most dont agree so I'm still swimming upstream. I happen to have just read (see my review) The Best Damn Sales Book Ever and then this and go read it if you want to be a great sales person.