Small Giants: Companies That Choose to Be Great Instead of Big

by Portfolio Hardcover

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Label:Portfolio Hardcover
Pages:256
Binding:Hardcover
Publication Date:2005-12-29
Published By:Portfolio Hardcover
ASIN:1591840937
Category:Book

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Product Description

How maverick companies have passed up revenue growth—and focused on greatness instead

Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community—embracing a clarity and loyalty to purpose that’s an anomaly in today’s environment.

Small Giants is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime Inc. magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive “mojo” that makes them great.

He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman’s Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre.

For anyone who wants to explore America’s most innovative and inspiring small business successes, this unique book is the place to start.

Customer Reviews

Small Giants gives BIG ideas!! - Reviewed on 2008-10-20
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1 customer found this review helpful.

What a great gift. My husband and I own a small business that thankfully is growing great! But we both want to be sure we don't grow too big. On ideas to keep the business small but make it GREAT, I bought him this book. He can't put it down. We have now even purchased two bookmarks and read it together. Great ideas and very motivational!
Good case studies, reaffirming stories of small business success - Reviewed on 2008-10-15
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Well-written proof that success and satisfaction can be had without excessive growth and while supporting the community that fostered that success. Focus on Clif Bar, Anchor Brewing and Righteous Babe. Inspiring ideas for the New Rich set.
Great Case Stuides for Building a Great Company - Reviewed on 2008-05-04
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2 customers found this review helpful.

Bo Burlingham has done a great job assembling a group of companies that shunned the normally accepted path of explosive growth in order to truly be great at what they do. The variety of companies and industries profiled are helpful for CEOs of any size firm in nearly any vertical to take nuggets of wisdom from each and piece together focus areas for transforming and "culturalizing" their business. While not a recipe for success, "Small Giants" instead provides useful insights that can be used as a catalyst for change in an organization.
Awful book !!! - Reviewed on 2008-03-25
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1 customer found this review helpful, 4 did not.

Small business owners may associate themselves with the stories in this book but that is all who should read this book. It is not for general reading. One very shameful point I noticed in this book is the special mention when the business owner was a Jew. He specifically mentions it if not obvious from the name of the business owner (in the case he/she happens to be a Jew). Shame.
What did I read? - Reviewed on 2008-03-25
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2 customers found this review helpful, 4 did not.

I did not understand why I was reading this book when I was reading it. And after finishing it I do not know if I learned anything from this book. Some small business owners may see themselves in this book, but that is it. This book just confirms the fact that "one size does not fit all". Success is so subjective. Different subjects have taken different approach and no reason was given as to why that was the best approach. Approach was solely the pick of the business owner.
This book is a waste of time. I read it just because it came free from Zecco. The book has no flow or continuity. It looks like author is just trying to merge different stories into a book format. It would have been better if this book was in a case study format.
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