Type Idea Index: The Designer's Ultimate Tool for Choosing and Using Fonts Creatively
 

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Type Idea Index: The Designer's Ultimate Tool for Choosing and Using Fonts Creatively

by How

$24.99
buy from amazon.com
Average Rating: * * * * half star
Sales Rank:22388 (lower is better)
Price Used:$17.21
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Availability:Usually ships in 24 hours
Label:How
Pages:360
Binding:Turtleback
Publication Date:2006-12-22
Published By:How
ASIN:1581808062
Category:Book

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Editorial Reviews and Product Descriptions

Book Description

From Jim Krause, Bestselling Author of the Index Series

Features a lively and engaging perspective by a respected design authority

Offers an in-depth examination of the creative and practical issues involved in all of the important areas, such as font anatomy, headlines, and body texts

Design expert Jim Krause, author of the best-selling Index series, returns with a look at type, one of the most fascinating design topics. With conferences and blogs devoted to type, the subject continues to capture the attention of designers. Now there is a book that does the same. Type Index eschews the ponderous style found in other books in favor of a fresh, accessible approach. This is just the type of book designers have been waiting for!

Customer Reviews

Great Resourse - Reviewed on 2007-11-26
* * * * *

As a Desktop Publisher in the making this is a very valuable resource. It was highly recommended to me by 2 instructors and I have found it very useful already.
Type Idea Index - Reviewed on 2007-09-06
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2 customers found this review helpful.

I have all of Jim Krause "idea" books. They contain a lot of inspiration in a small amount of space. I keep them nearby at home and at the office. I flip through them while thinking about an idea for a new project.
Good creative resource - Reviewed on 2007-04-06
* * * *
3 customers found this review helpful, 1 did not.

I appreciate the way the book's sections are divided into "personalities" such as "energy," "organic," "technological," etc. The "rebellious" section made me laugh more than once. This book not only presents layouts but critiques them. Sometimes the book presents obviously "bad" font layouts, and explains why they are unsuccessful. Personally, I learn what to do by first learning what NOT to do.

Type Idea Index encourages mixing computer graphics with other media and even handmade processes. From the book's critiques, I realized font families originate from physical printing processes. Coming from a non-graphic design background, I now feel more competant to go beyond Photoshop drop-down font menus.

The Jim Krause "Index" book series together probably deserves the full five-star rating.
Good ideas - Reviewed on 2007-02-28
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3 customers found this review helpful, 1 did not.

Jam packed with lots of good type ideas. I've used it a few times to spark something. Not really much more to say about it, it's a collection of a wide variety of font treatments, mostly great, some not so great.

It is full color unlike the original Idea Index. I'm sure I will continue using it for years to come. It's important to have books like this in your design reference library, you never know when you are going to run across the perfect font treatment for your next design, and being a small easily accessed book, this works great.
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