The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice

by Pearson Education

$14.95
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Sales Rank:33762 (lower is better)
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Label:Pearson Education
UPC:076092006329
Pages:144
Binding:Paperback
Publication Date:1994-01-15
Published By:Pearson Education
ASIN:1566091594
Category:Book

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Editorial Reviews and Product Descriptions

Product Description

So you have a great concept and all the fancy digital tools you could possibly require¿what¿s stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help.

In The Non-Designer¿s Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you¿ll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap¿which is just what audiences have come to expect from this best-selling author.

Customer Reviews

Great for the non-designer - Reviewed on 2008-08-27
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I read some of the other reviews in preparing to write this. I am definitely a non-designer but have found a need to learn some design principles. I thought the book was great for its intended audience and probably for more experienced people as well. I have already applied the design principles in my work, web site development, and I re-did my letterhead based on what I learned here. Is it the best that could be done by an experienced designer? No. Is it a lot better than it was before? YES! I tested some of my small web page improvements on a few people and got confirmation that I have learned some very useful tools to improve my work.

I got a chuckle from some of the negative reviews, things like "I am a designer and it didn't help me." Duh! It is not aimed at them, and I thank the author for that as it might have gone over my head if it were.

I am excited enough about what I learned that I plan to take a few college courses to go even further. Thanks for the inspiration!
Excellent Show and Tell - Reviewed on 2008-08-11
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One of the things that is so great about Robin William's books including this one is that she gives you the graphic supporting the text on the same page. You do not have to search for the graphic a few pages before or behind the text. Everything she says makes sense when you see the graphic.
Clear and Practical - Reviewed on 2008-07-25
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Non-Designer's Design Book is great for someone like me - I knew nothing about design and have browsed the web, but all the information on design is disguised and not really made clear or practical. This book is the opposite - practical advice, no chit-chat, straight to the point and clear writing.

My designs are much better, and the tips on typography were the cherry on top of the icing. Get this book and let your designs grow spectacular.
Great Delivery - Reviewed on 2008-06-22
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2 customers found this review not to be helpful.
I was very satisfied with my recent purchase for this text book that I needed for my college class. It was delivered on time, and in great condition.
For the new designer - Reviewed on 2008-05-27
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This book is an easy read, it is very entertaining, and will improve your print designs. It is great for teaching you to refine your page layouts. I loved the writing style too.
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