My title is actually all I need to say, but will add this. All the money in the world cannot buy you a good name, which people trust. Most of the BS going on today in the finacial and mortgage sectors could not have happened if people understood trust.

I bought this in the audio book format because I wanted to understand trust. Not that I lie, but I wanted to understand all the damage that happens when people, especially in business, lie. Trust has to be earned, and, when broken, it take a long time to be earned.

The author takes you through many practical examples on how to build trust in our business and personal lives. I have a former colleague who is a pathological liar. I tried explaining to him how much easier life is when people trust you. It's also less expensive... no extra money or time wasted on rebuilding. But some people will always lie and/or other have the belief that business or individuals will lie to them. Perhaps if more of us read this, we can break that chain.

This book is rewarding, even though we should know about trust already. It also motivated me to look at other works in this area, specifically on ethics.

This book is excellent. As a fan of Steven Covey, this book by Steven Covey's son is one of the best self-help/business books I've ever read. It is worth every penny - even if you can't change the face of your organization, you start by learning to trust yourself. That alone, is the reason to invest in this book. Check out his website as well for free resources.

Covey writes gracefully of the most needed principle in regards to managing life and business. He reminds all readers that success is hinged to the seamless practice of living inside the paradigm of trust.

This is bye far one of the best written books I have read. I am presently on my second reading so that I may use it in the training of my sales staff.

This book is packed with outstanding advice and techniques. A must read for any leader.