First of all about author's web page wich is mentioned on almost every page of the book. It's mentioned if you want to search for more detailed information on the written topic. The web page doesn't exist anymore. I've searched for the name of author and got some confusing results about him, it looked like he's involved in many cases of stealing information from other videographer's homepage.
but anyway - the book is here and you can read it as it is. But still, disappointment with the web page - each time you start to get interested in the stuff he's writing, the article stops with forwarding to the nonexistent web page. The book is 200 pages thick (or thin) so the info of the web page could easily be fitted into the book, making it decent reference material. But now i'd say for the final judgment:

a couple of decent ideas for little money

So if you're starting and don't know anything, then you can read it, but don't take it too seriously, it has some crap too and you need to think and judge to filter it out

This book, though growing whiskers, still has plenty of useful ideas. There is a lot of room for new ideas and new ventures in the video business and this book will help you explore them.

As for one of the negative reviews which stated, "According to this book any one can go out with their cheap $300 camera and make professional video, WRONG!"

..not so fast. First, some of the cheapie cameras in the Sony line are actually pretty good. If you're shooting with lots of good light and especially if you're shooting for display on a website, there is no reason you couldn't start off with one of these cameras. Also, many wedding and event videographers are upgrading to hi-def and putting their standard equipment up for sale on places like Craigslist and ebay, so there are deals on professional (prosumer) cameras out there between $1000 and $1500.

I really considered this book a vast wealth of information, but unfortunately, when I went to check out the website that the author keeps mentioning in the book, it was non existant. I don't know if there was a typo in the publishing process or maybe the author decided to do away with the website. It was disheartening, though.

Can't say enuf about the excellent in-depth knowledge about the video business that's contained in this book. It's not like any of the other video books I've read, which mostly focus on the production side and only talk about how to shoot footage, not what to do with it afterwards. I now know exactly how to sell my videos and how to market myself and increase my profits. I make documentary-style shorts, and this book was full of how-to's and clever suggestions I would never have thought of.

Before I got this book, I wondered if the info in it would be dated, since video's such a hot field and the book was published in '03. No worries! What I wanted and couldn't find anywhere else, I found here: plenty of innovative ideas and advice about how to turn my hobby into a full time business. I already knew how to operate a camera and edit and where to get info on the latest equipment and gizmos, so what I needed was the business side. I have to say this book literally launched me. I'm now making website videos for all kinds of people. Broadband has made this possible, and the demand is increasing because nobody can afford to have a dull web presence. My customers run the gamut from regular businesses with sizeable commercial sites to individual resume videos to artsy band gigs. This book showed me exactly how to do it. I highlighted practically every page in it and now I'm making a living doing what I love.