This is the best business book I have ever read. The writing and style of the book is very non-traditional compared to other books in this category which is refreshing and engaging all at once. Re-imagine! appealed to both my engineering and business background and has made me rethink the way I look at things and will definitely influence the way I run my company and projects in the future. Relevant information for our time and a must read for anyone desiring a fresh perspective.

I decided to buy the book after hearing an audio version of the title. I thought the opinions and ideas presented were very interesting and inspiring. It stresses the essence of constant changing when we cope with today's business world and society. It also puts emphasis on people: workers, consumers, etc., and value their role in all business activities. I considered this book especially valuable for young people as they start their careers.

But the book itself is disappointing in its format. It is very fragmented and looks like a cartoon. Instead of a main text area, the pages are divided into various boxes and shades. It is difficult to read the book coherently and also difficult to take the book seriously.
fragmented and looks like a cartoon.

If Tom Peeters can be mad, I can be mad too. I endorse most of Peter's views, but I'm mad at the way he presents his ideas. Although he preaches 'simplicity,' 'clarity,' 'grace,' and 'beauty' for presentations and expressions of thought (see page 152), his book is a nice illustration that he does not master these skills in presenting his ideas in a book (probably this way of presentation works fine in a speech, but not for a book):

1. His book is a chaotic hodgepodge of loose ideas.
2. The essence of the book can probably be summarized on no more than one page. The book is EXTREMELY repetitive and thin on essence.
3. Although Tom Peeters probably believes that his 'layout' and pictures 'add value' to his ideas, it is extremely bothering to me. It makes the whole thing a very hard read (to stay focused and keep my attention) and often is literally difficult to read (when things are written on a gray background, for example). Each time I read for about two hours in this book, my eyes started to hurt (and I read a lot).

Beside the layout, Tom Peters likes to dramatize things. For instance, as far as I can understand, Tom Peters predicts that entrance to the workplace in future will be reserved only for people who are extremely risk-minded, real leaders, with lots of skills, and a huge set of talents. All other people are lost for society and will be without a job. So, this makes that about 95% of all people will be jobless and moneyless. I can also make a prediction: if this will become true, the world will turn into chaos comparable to the world described in the 'Mad-Max' trilogy (i.e, social unrest, extremely high crime rates, and civil war).

And to top it all: I also bought Tom Peeters 'essentials' on talent, design, and leadership. And what did I find out? The essentials are simply made up of LITERAL chapters of 'Re-imagine.' This means: there is nothing new inside. Nice move: writing one book, and extracting 4 'essentials' from it = 5 books from which to make money while only taking the effort to write a single book...

I have to say up front that I am huge Tom Peters fan. I am big on WOW!

I love the message of Re-imagine! and I agree with many of the points he makes along the way. If you are looking for a refreshing/challenging take on the future business model then I suggest you purchase this book.

However...

Re-imagine! is a trifle repetitious for my liking. I believe that most people who pick up a Tom Peters book are intelligent, educated folks. We usually get it the first time, if not the second - but by the third or fourth time we are becoming annoyed.

I like some of the format changes that he is experimenting with - the callouts are relevant and value added. The design is different and exciting but some of the color combinations and graphics make it difficult to read.

This is a good book to pick up and read in short bursts - it does not demand to be completed in one sitting and the format gives information in easily digestible nuggets.

The final verdict - Re-imagine! belongs in the library of anyone who plans to be working in the next decade!

Re-imagine! Can you imagine a world where things didn't change? Where you didn't have to re-invent yourself to stay in the game? Tom Peters' book "Re-imagine!" will help you look at yourself and your company in a different light. We all have to come to grips with the fact that the rules of business have changed and will continue to change. "Re-imagine!" helps you develop a mindset that engages change. If you keep doing the same things you have always done you will soon go the way of the dinosaur. Why not re-invent yourself today before someone else does it for you.
I love the attitude of the book that we must "Relish the Mess". It's time to get our hands dirty, to go out and "play" as hard as we can in order to find out just how we can "put a dent in the world". To many individuals and companies are comfortable with incremental improvement from year to year. "Re-imagine!" shows us that nothing truly remarkable comes from playing it safe and making only incremental improvements. "Re-imagine!" is about putting yourself at risk, working incredibly hard, failing fast and finding your unique way to change the world. After all, if you're not out to change the world, why bother?
Read this book! Then "Re-imagine!" yourself and your company.