I am findng this book to be outstanding. It is not only informing me, but it is also helping me provide data, examples, and "rules" for use in meetings with colleagues who may wish to add content to the corporate website that is not web-frineldy.

A great first choice for any new web content writer!

I read this book immediately after reading Krug's "Don't Make Me Think," which is fantastic. In comparison, "Hot Text..." was mediocre. Krug's book--although presenting a bigger picture of the world of websites--truly synthesizes the nuts and bolts for writing for the web. "Hot Text" had a lot of what I felt was extraneous information and text (ironic, because really, what writing for the web is about is brevity and conciseness).

If you haven't read Krug's book, "Hot Text" will be a good starting point for you. It contains a lot of information, it also contains some good resources.

I also have to say that I agree with an earlier reviewer--the photographs (which look like poor black & white photocopies) are strange. Example: Chapter 8, Idea 4: Build Chunky Paragraphs! The photograph shows a middle-aged man holding a small bowl or cup up to his mouth. He's looking off-camera; his right hand is by his mouth but I'm not sure why. Maybe he's eating some chunky soup? But what does soup have to do with paragraphs? It's a small detail, these photographs, but they detract from the overall professionalism of the book for me.

I haven't picked it up in a while. When it first arrived I was disappointed, it didn't have the pertinent info I was looking for. It's not anywhere nearby to refer to it. Basically, the "hot text" isn't really there. The outline was dull. The photos were kind of sad. I didn't like the presentation and the content didn't seem to live up to whatever the review was in the Amazon blurb.

This manual for online writing has it all--and more.

1. Detailed instruction for every conceivable page of Web site content.

2. Super tips and insight on PR content and dealing with editors and publishers.

3. The history of HTML (very cool!)

4. All sorts of useful style tips.

5. How to write your resume.

6. How to get a job.

7. Hundreds of online resources.

The writing (needless to say?)is clear, concise, and conversational. Had the book been written in 2006 instead of 2002, I'm sure the authors would have thrown in much more about blogs. Other than that, the material seems to be up to date.

This book is worth every penny!

An excellent book that points out the differences between digital media and paper media. I especially learned a lot in Chapter 3 - What Will the Web Do to My Text? But there is much throughout the entire book. You'll learn about writing in general and writing for the web in particular. And from the web you'll go to email, ezines, enewsletters, weblogs and the gamut. If you're going to write for the web you need this book.