Taking Your Talent to the Web: A Guide for the Transitioning Designer

by New Riders Publishing

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Label:New Riders Publishing
UPC:752064710783
Pages:448
Binding:Paperback
Publication Date:2001-05-18
Published By:New Riders Publishing
ASIN:0735710732
Category:Book

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Editorial Reviews and Product Descriptions

Product Description

This is an explicit and detailed guide, an intelligent "how-to" book for professionals. It lays the groundwork and creates context by exploring essential concepts, defines terms that may be new or unfamiliar, and then moves forward with practical software techniques. All the while it is building on the existing knowledge and experience of its professional design audience. Taking Your Talent to the Web is based on the Populi Curriculum in Web Communications Design, developed by Jeffrey Zeldman in cooperation with Populi, Inc., (www.populi.com) and the Pratt Institute. The book's purpose is to guide traditional art directors and print designers as they expand their existing careers to include the new field of professional Web Design.

Customer Reviews

Dated but still very valuable - Reviewed on 2007-12-30
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It's now over 6 years since this book came out and it still has a tremendous amount of relevance. I am rereading it again and stop by every now and then in hopes that a new edition will come out. I have all the other Zeldman books and they are all useful, but nothing approaches how much I learned from this book. It amazes me how much of the content is still applicable. Anyone who's been doing this since the book came out can make mental notes about what has changed. A proponent of CSS before it was practical (really), Jeffrey seems to have planned a long shelf life for this book.

If you're a graphic designer who is entering web development (which is a large segment), it's still a must read, but beware the 4.x browser version suggestions, and don't bother to try and support tables any more. It's not necessary, and it's bad form for oh, so many reasons. Everything else in the book is absolutely essential for the transition. Your best bet would be to read it and ask questions from someone who's been developing websites for a long time (and is open to web standards).

And if you've been building these things for a long time, it's still a great book to revisit at least yearly.

You can't really go wrong with a Zeldman book, imho, at least so far. If he writes something on knitting, I can't guarantee it...
Good overview of Web Design Roots - Reviewed on 2005-09-21
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2 customers found this review helpful, 1 did not.

This book gives a good overview of Web Design till 2001.
People who are interested in where the web is coming from will like this book. If your are looking for how web design is done today anno 2005 I would like to recommend Jeffrey Zeldman book "Designing with web standards".
Helpful Guidance for Newbies or Veterans - Reviewed on 2004-10-05
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3 customers found this review helpful.

Even though some of the content in this book is outdated (such is the nature of a book based on the internet, which evolves daily), it is still a mainstay in my collection. I would recommend this book to anyone even remotely interested in web design.

Jefferey Zeldman teaches basic, foundation building principles that you will use almost daily during your tenure as a web designer. If your looking for a book to hold you by the hand and teach you how to perform specific actions with step by step coding, this isn't your book. Instead, it touches upon ideas and methods. Zeldman covers topics from designing good navigation to fundamental steps in working with a potential client.

I gave this book 4 out of 5 stars. It would have received a perfect score if it wasn't for some outdated material. Purchase this book, it should be a part of any collection.
this book changed my website forever - Reviewed on 2003-05-27
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6 customers found this review helpful.

This book opened my eyes to issues such as accesibilty, css and xhtml, I now have a site that is fast to load and easy to update. I found this book to be an easy read,[ I am neither a graphic designer nor a trained web designer] I really like Zeldman's writng style and will use some of his points in my classes web design for photographers. The mix of code and ideas was great and for once I just read the book rather than being tempted into turning on my computer and starting work.
Most excellent - Reviewed on 2002-12-08
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3 customers found this review helpful.

A thorough, comprehensive and usable book for people trying to migrate from traditional media into the (sometimes) scary world of new media.

Jeffrey Zeldman's unique voice permeates the entire book, holds your hand, and gently guides you through the ups & downs of working with the web. His examples are concise and to the point, his writing style (as always) humorous and friendly, and, most importantly, you get the feeling that he truly loves this medium, and would like nothing more than being able to help another person discover just what the fuss is all about.

Should be on the shelf of every designer - no matter what your level of experience is.

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