Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)
 

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Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume)

by Plume

$4.50
$15.00
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buy from amazon.com
Average Rating: * * * * -
Sales Rank:61691 (lower is better)
Price as of:11/12/2008 8:15:00 PM MST
Price Used:$1.90
Shipping:Free Shipping on most orders over $25*
Availability:Usually ships in 24 hours
Label:Plume
Pages:272
Binding:Paperback
Publication Date:1990-11-01
Published By:Plume
ASIN:0452265193
Category:Book

Authors

Editorial Reviews and Product Descriptions

Product Description

Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

Customer Reviews

Recommended reading for small business owners - Reviewed on 2008-01-18
* * * * *

Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.
Completely outdated - Reviewed on 2007-09-18
*
2 customers found this review helpful.

When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information.
You don't need this book! - Reviewed on 2007-06-28
*

I have lost my 3 hours to read it. Don't loose yours!
There is nothing interesting in this book and very easy concept
Guerrilla Marketing Weapons - Reviewed on 2007-01-09
* * * * *
1 customer found this review helpful.

Anyone who wants to be successful should have this.
Others should not.
New to Marketing - Reviewed on 2006-11-11
* * * * *
1 customer found this review not to be helpful.
Super book for anyone new to Marketing. Lot's of practical advice for free of cheap ways to get your business noticed.
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