Protecting Your #1 Asset : Creating Fortunes from Your Ideas : An Intellectual Property Handbook (Rich Dad's Advisors)

by Business Plus

$19.95
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Label:Business Plus
Pages:320
Binding:Paperback
Publication Date:2001-06-01
Published By:Business Plus
ASIN:0446678317
Category:Book

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Editorial Reviews and Product Descriptions

Product Description

In today's high-tech world there are all sorts of new rules being formulated when it comes to be protecting one's 'rights' in the market. Software concerns, fair useage of documents, copyright piracy - these are real concerns that cost companies millions of lost revenues each year. PROTECTING YOUR NO. 1 ASSET shows you how knowing how to protect your rights (and how not to infringe the rights of others) can be the difference between a big payday and financial ruin.

Customer Reviews

Great Book for Entrepreneurs and Engineers - Reviewed on 2008-01-06
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1 customer found this review helpful.

I read this book 3 yrs ago, and it helped to explain the different legal mechanisms available to protect a company and its products.

There's no single source of information nor one person (not even if you're willing to pay a lawyer) who will explain it all to you.

However, this book set me off in the right direction to thinking about the aspects of my products that I could patent, what I should trademark and what copyrights I had with my products.

At least, I was able to ask the right questions when I got around to consulting a lawyer. I think the lawyer also appreciated that he did not have to spend time and explain to me (what was obvious to him) the different strategies to protect intellectual property. I think this made him willing to help me with better advice.

Of course, I needed to learn more about drafting patents, and also the different geographic regions granting protection to different patents. I had to learn more about trademarks and the right strategy to registering trademarks in different regions. All this is important since they come with a cost, so you want to control your costs and budget for the time you incur those costs. But it does make a difference in the value, credibility and sustainability of your business.
Ideas are free, but assets bring wealth... - Reviewed on 2006-03-01
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3 customers found this review helpful, 3 did not.

I wonder if the creators of that operating system had this book, would anyone know of Bill Gates or Microsoft; or if Xerox held its research and development of the paperless office, would the Information Technology field be totally different- yeah you know where I am going with this.

If you are a creative mind searching for a way to protect your hard work and development, GET THIS BOOK for it is a sound minded investment for your greatest assets: ideas that move the world and generate money.

This book explained all the types of Creative Assets Protection out there. Granted it does not read as the other Rich Dad books, not as personal, but its lessons and information are vital not only to understand various intellectual properties, but also to seeking the best legal representation in both the physical and cyberspace.
Swindled - Reviewed on 2004-11-18
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8 customers found this review helpful, 4 did not.

I think I know how this book was written. A whole lot of cut and paste from U.S. Law code with some mediocre story telling sprinkled in. If you want to be technical and write in the language of professional law, fine. But this is not the series to do it in.
Dry and boring. Could barely keep my eyes open. - Reviewed on 2004-10-03
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8 customers found this review helpful, 1 did not.

Unlike the rest of the Rich Dad books that I've read -- which were for the most part fantastic -- this book was terrible. Michael Lechter may indeed be a very bright guy and a star in his field, but he is an absolutely horrendous writer. The intro by Robert Kiyosaki was the only really enjoyable part to the book. Lechter immediately jumped into complex explanations of the various types of IP protection available without really clarifying anything for the lay person like me. And no real life examples of anything -- just references to a couple hypothetical "horror stories" that he relays at the beginning of the book. The only reason I gave this book 2 stars and not 1 is because at the very least I was able to get some basic definitions of IP terms down. But I guess I could've gotten that from a dictionary too.
A great book that covers a lot of ground - Reviewed on 2004-05-17
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4 customers found this review helpful, 3 did not.

This book was an extremely helpful book for me because of the fact that it covers so many different areas of intellectual property protection. Because it covers so much and so many different types of intellectual property protection, it is a book that really makes you think about all the possibilities. I like the fact that it is very broad. Considering that the book is written by an attorney who is bound by the rules of ethics not to disclose his client's confidential matters, I found the book to have ample specifics and examples of different types of intellectual property protection.

My personal impression is that it is a book that can help business owners looking to protect their intellectual property as well as those who are interested in a more scholarly approach. That is the genius of this book. It can be very useful to many different kinds of readers. I think that even a lot of attorneys who practice in different areas of the law would probably find this book extremely valuable. That is a great complement to the author.

As the title indicates, it makes you realize that your intellectual property is really your number one asset.

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