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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
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The Tipping Point: How Little Things Can Make a Big Difference
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Blink: The Power of Thinking Without Thinking
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Made to Stick: Why Some Ideas Survive and Others Die
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Truth, Lies and Advertising : The Art of Account Planning
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Pick Me : Breaking Into Advertising and Staying There
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Ogilvy on Advertising
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Confessions of an Advertising Man
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
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The Copy Workshop Workbook 2002
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The Book of Gossage
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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Cradle to Cradle: Remaking the Way We Make Things
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Thoughtless Acts?: Observations on Intuitive Design
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Emotional Design: Why We Love (or Hate) Everyday Things
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Massive Change
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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
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Making and Breaking the Grid: A Graphic Design Layout Workshop
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Paul Rand
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The End of Print
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Wall and Piece
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Sagmeister: Made You Look
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Things I have learned in my life so far
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Hoopla
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The 48 Laws of Power
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