patti freeman evans's books

	Affiliate Marketing : Connecting with A-List Affiliates
	The Cautiously Closed Loop: Determining Off-line Impact of Online Campaigns
	Consumer Survey Report: Retail, 2004
	Cross-Channel Retail Strategy: Assessing Opportunities and Risks Presented by Same-Store Multichannel Buyers
	DVD Retail: Simple Tactics to Drive Online Retail Sales
	Dynamic Merchandising: Targeting Merchandising Through Segmentation
	E-mail Marketing Best Practices: Recapturing Customers from Bounce-backs
	Embracing Abandonment: Luring Back Consumers with Personalized Communications
	Holiday 2003 Postmortem: Timing of Holiday Offers Extends Season
	Holiday 2003: Online Channel Pushes Limits of Last-Minute Shopping
	Holiday 2004 Forecast: Consumers Look to Internet for Inspiration and Planning
	Home Theater: Installation Services Create New Margin and Channel Opportunities
	Housewares and Small Appliances: Capitalizing on Rapid Growth Online
	Key Performance Indicators: Using Analytics to Drive Action
	Manufacturer Tactics: Evaluating the Online Opportunity
	Market Forecast: Retail, 20042008
	Measuring Conversion: Benchmarking Retail Effectiveness
	Online Apparel Sales: Increasing Sales Using E-mail and Rich Media
	Online Configurators: Consumer Usage and Return on Investment Potential
	Online Consumer Electronics Retailing: Using the Online Secondary Market Wisely
	Online Health Insurance: Segmenting Members to Increase Adoption
	Online Messaging: Improving Customer Profitability with Text Chat
	Online Retail Metrics: Benchmarks and Tactics to Drive Growth
	Online Retail: Building Consumers' Confidence Through Strong Policy Messaging
	Retail Loyalty: Creating Lasting Bonds with Online Customers
	Retail Marketing Best Practices: Drive Online Marketing Profitability with Detailed Metrics Analysis
	Retail Marketing: Using eBay for Customer Acquisition and Increased Margin Opportunities
	Retail Site Search: Leverage and Manage Technology to Drive Retail Sales
	Retail Site Search: Site Ranking and Best Practices
	Search Composite Online Rating of Effectiveness
	Segmentation and Messaging Tactics: Building Consumer Confidence Online
	SEM: Turning Affiliates into Allies
	Site Search Deployment: Tactics for Improving Search Effectiveness
	Stored Value: Leveraging Product Evolution Strategies to Drive Sales and Loyalty
	US Retail Consumer Survey, 2005: How to Influence Shoppers and Win Buyers
	Vertical Search: Early Marketers Will Reap Rewards of Low Pricing
	Web Site Localization: Building the Business Case for Site Translation